I speak with marketers every day, and I hear the same thing over and over again – they see the benefits of using social media for marketing, just not for their industries. Read more
If you’re a B2B marcom pro considering extending your social presence to the Twittersphere, you need to think about how to set up your Twitter handles—the @name—to avoid future issues. Read more
In today’s hyper-competitive world, typical white papers and webinars are no longer enough to attract qualified leads. We’re all overwhelmed with data and facts. Adding more to the pile simply doesn’t work.
So what makes some content offers stand out above the rest? It all comes down to perceived value vs. perceived risk. Read more
Photo courtesy of alvimann via morgueFile
B2B buyers are using smartphones in greater numbers as part of the buying process. According a recent study conducted by TriComB2B and the University of Dayton School of Business Administration and shared by eMarketer, 59% of B2B purchase decision makers have used their smartphone to research products and services when they are considering purchases. Read more.
Creating fresh, valuable content takes creativity. But creativity can be a scary, demoralizing thing… But just because you don’t consider yourself a creative person or you don’t work in a creative field, doesn’t mean you (and your teammates) don’t have great ideas for your company. Read more.